Twenty years ago, Erin Linnenbringer’s mother suggested she start a genetic counseling program at Washington University in St. Louis. “I laughed it off as a crazy mom thing,” she says, “and then suddenly it wasn’t.” This fall, under Linnenbringer’s guidance, the program welcomed its first cohort of students.
Read MoreFor New York Times bestselling author Katherine Center, the global health crisis has upended her typical writing process. Despite the distractions, she finds inspiration in the stories happening around her—and this unique period in history has become a highly creative time for her.
Read MoreOn Friday, March 13, Cheryl Baehr ventured out to sample a new St. Louis restaurant as food critic of the Riverfront Times (RFT), a weekly alternative newspaper. A few days later, as the COVID-19 pandemic worsened, she was a casualty in a layoff that impacted most of the paper’s editorial staff. Baehr has since been rehired and continues to write about St. Louis’ diverse food scene.
Read MoreIf you ask Kyle McClellan what his greatest accomplishment has been, he won’t cite being drafted by the St. Louis Cardinals in 2002 or serving as a relief pitcher on the Cardinals’ 2011 World Series championship team. Instead, he’s most proud of making a positive impact on the lives of others through his community organization: Brace for IMPACT 46.
Read MoreSally Hepworth’s best advice for writers is simple: Read, read and read some more. The Melbourne, Australia-based author’s latest book, The Mother-In-Law, has been optioned for a TV series by PaperKite Productions, founded by actress/producer Amy Poehler.
Read MoreEmilie Lounsberry’s high-profile assignments have included covering the Bill Cosby trial for Variety, but her greatest storytelling legacy might be the role she played in freeing Chester Hollman III, a man who served 28 years in federal prison for a murder he didn’t commit. Her work is documented in The Innocence Files, episode 7, on Netflix.
Read MoreAbout 40 volunteers from MiddleTree Church in St. Louis join Pastor Brian Schmidgall and his wife, Mary, in delivering “Boxes of Hope” to community residents and their families who need practical food and supplies during the coronavirus pandemic.
Read MoreTrained as a lawyer, Matt Homann’s entrepreneurial drive and need to innovate left him frustrated with the legal industry's stagnant business model. So he started Filament, LLC, which works with clients to design, facilitate and host in-person meetings that help people think and solve problems.
Read MoreAfter 20 years working in public relations and advertising, Suzy Wagner launched Brand & Buzz, a boutique Washington, D.C.-based strategic communications consultancy, in 2013. When she and her team aren’t creating campaigns for local, national or global clients, Wagner enjoys “playing tennis badly” and writing children's books.
Read MoreSteve Hartman, a long-time CBS News correspondent and current host of the weekly “On the Road” series, makes a compelling case for the positive influence of well-crafted stories. Each of his segments is a master class in telling tales that thoughtfully blend emotion, wonder, humor and, above all, heart.
Read MoreFor the first several years of her architectural career, Yin “Penny” Pan, AIA, aspired to work on many different project types—from schools, to office buildings, to residential developments. That perspective changed in 2011 when she visited her 95-year-old grandfather at a Shanghai hospital after he broke a hip.
Read MoreSome of the nation’s foremost sports organizations rely on Kelly Furlong’s creativity and imagination to help them raise their game. As a senior graphic designer at global sports architecture firm Populous in Kansas City, she specializes in creating three-dimensional branded environments that motivate, inspire, entertain and thrill.
Read MoreAfter 32 years with the Belleville News-Democrat — where he covered everything from St. Louis Cardinals World Series victories to the St. Louis Rams’ Greatest Show on Turf — Norm Sanders left his job as a sports writer and signed on as a senior writer at McCarthy Holdings, Inc.
Read MoreMore than a century before the term public relations entered the lexicon, Benjamin Franklin penned one of the most concise PR manifestos ever: “Either write something worth reading or do something worth writing about.” This Tweet-worthy phrase encapsulates the primary goals of every PR professional.
Read MoreFor companies in mature, highly competitive industries, one of the greatest marketing challenges is how to differentiate themselves from other firms with similar credentials. Here are a few ideas to consider when writing case studies and project descriptions.
Read MoreStories are such a great way to create depth and sympathy for your brand. And even more importantly, they’re a super powerful way to build trust from a modern audience that can smell BS a mile away.
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